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How to Build a Loyal Audience in 2025: The ACP Framework

Sales Guy

Sales Guy

— 2 min read

Your Audience Is Your Greatest Asset
In 2025, attention is the ultimate currency.

Whether you’re launching a startup, pivoting your career, or monetizing a passion, building an audience isn’t just a “nice-to-have”—it’s your insurance policy.

Traditional growth hacks are fading, but the ACP Framework offers a proven path to turn strangers into superfans.

Let’s dive in.

Part 1: The ACP Framework – Build on Solid Ground

  1. Audience: Start with people who already care about your niche.
    • Example: Jonathan’s design sprint company began by sharing broader UX tips to attract an audience first.
    • Key Insight: Focus on solving problems your niche isn’t addressing.
  2. Community: Cultivate your hardcore fans.
    • These are the 1% who comment, share, and buy repeatedly.
  3. Product: Launch with confidence.
    • By the time you sell, your audience already trusts you.

Why ACP Works: Starting with audience-first gives you data, feedback, and leverage. No more guessing what people want.

Part 2: The 4-Step Playbook to Grow Your Audience

Step 1: Identify Your Tribe

  • Niche Down, But Stay Flexible:
    • Target a specific group (e.g., “UX designers for healthcare apps”), but if engagement lags, broaden slightly (e.g., “UX best practices”).
    • Pro Tip: Ask, “What’s missing in my niche?” (Greg Isenberg’s “sauce” was giving away all his startup ideas).

Step 2: Find Your Format

  • Experiment Ruthlessly:
    • Test one format daily (short videos, threads, carousels).
    • Avoid saturated trends—look outside your niche for inspiration.
    • 2025 Trend Alert: Short-form video dominates, but formats evolve. Reassess every 90 days.
  • Play to Your Strengths:
    • Hate being on camera? Try writing or infographics. Consistency beats polish.

Step 3: Build Systems That Scale

  • The Creative Faucet:
    • Capture ideas instantly (Use your phone notes or voice memos).
    • Batch-create content e.g. every Sunday.
  • Timing Is Everything:
    • Post when your audience is active.

Step 4: Obsess Over One Goal

  • Choose Your North Star:
    • 10K email subscribers? $50K in sales? Ignore vanity metrics.
  • Audit Every 90 Days:
    • Kill formats that don’t serve your goal. Double down on what works.

Part 3: Start Small – The “Reply Guy” Strategy

Overwhelmed? Begin as a reply guy:

  • Comment thoughtfully on established creators’ posts (X/Twitter, LinkedIn).
  • Example: “This framework is gold! I’ve seen similar results in [niche] when…”
  • Why It Works: Builds relationships, tests messaging, and builds confidence.

Why This Matters: Your Audience Is Your Safety Net

  • Monetize on Demand: Launch products faster with a warm audience.
  • Gain Clarity: Your audience’s feedback refines your niche and offerings.

Final Advice: Just Start

Don’t overthink. Post your first reply, test a format, or jot down 10 ideas today.

In 2025, the creators who thrive will be those who started—not those waiting for the perfect moment.

Keep Crushing!
- Sales Guy

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